Recruitmound
Your Talent Partner
Summary
Would you like to join a leading and rapidly expanding player in the mortgage industry, dedicated to providing exceptional financial services and awesome customer service? This company fosters a young, fun, and vibrant work environment, providing ample opportunities for personal career development.
I’m seeking a creative and experienced Marketing Manager to manage and enhance this businesses brand presence and drive marketing initiatives across various channels.
What you’ll do:
Social Media Management
- Develop and implement a comprehensive social media strategy aligned with business goals.
- Curate engaging content, ensuring consistency with the company’s branding across all platforms.
- Monitor social media trends, analyse performance metrics, and adapt strategies accordingly.
Content Creation and Design
- Produce high-quality, visually appealing content in line with the company’s brand guidelines.
- Utilize graphic design and illustration skills to enhance social media posts and other marketing collateral.
- Maintain a cohesive and visually appealing online presence.
Google AdWords and Partner Liaison:
- Manage and optimize Google AdWords campaigns to maximize ROI.
- Collaborate with partners to align marketing efforts and achieve shared objectives.
Conversion Rate Optimization (CRO):
- Implement strategies to enhance landing page performance and increase lead volume.
- Conduct A/B testing and analyse user behavior to optimize conversion rates.
Copywriting and Email Campaigns:
- Develop compelling and effective copy for various marketing materials, including email campaigns.
- Plan and execute targeted email campaigns to nurture leads and engage with the audience.
Qualifications and Experience:
- Proven experience as a Marketing Manager, preferably in the financial services industry.
- Strong content creation skills with a keen eye for design and illustration.
- Proficient in Google AdWords with experience in managing campaigns effectively.
- Knowledge of Conversion Rate Optimization (CRO) techniques and strategies.
- Exceptional copywriting skills for crafting impactful marketing messages.
- Familiarity with social media trends, algorithms, and analytics.
- Excellent communication and collaboration skills.